Overview
Steeped in maritime lore, Jack London Square is one of Oakland’s most identifiable landmarks and a symbol of the city’s history as a seaport. Fronting a natural estuary leading to San Francisco Bay, the site was the heart of Oakland’s port operations, linking the industries of shipping and agriculture. It remains a vibrant working waterfront.

Jack London
The most successful writer in America in the early 20th Century

Jack London (January 12, 1876 – November 22, 1916) was an American author who wrote The Call of the Wild, White Fang, and The Sea Wolf along with many other popular books. A pioneer in the then-burgeoning world of commercial magazine fiction, he was one of the first Americans to make a lucrative career exclusively from writing.

Jack London Credo in an introduction to a 1956 collection of London stories:

I would rather be ashes than dust!
I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry-rot.
I would rather be a superb meteor, every atom of me in magnificent glow, than a sleepy and permanent planet.
The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.

Jack London spent much of his boyhood on the waterfront that is now Jack London Square. Here, his youthful adventures as an oyster pirate and sailor inspired stories like The Sea-Wolf. Visit the life sized bronze stature of Jack London standing watch over the waterfront at the foot of Broadway.  This bronze sculpture was created by artist, Cedric Wentworth. 
London made notes for future books while sitting at the tables of Heinhold’s First and Last Chance Saloon, built in 1883 from the timbers of a whaling ship. Now a National Literary Landmark, Heinhold’s preserves its rustic character from an earlier era when it was frequented by eminent politicians, statesmen, authors, and artists, as well as humble sailors shipping out to sea.  Adjacent to Heinhold’s, a a recreated model of the cabin Jack London lived in during his time spent in the Yukon is available for viewing.

R. Rex Stephenson as Mark twain Jack London History Walk
A path celebrating Jack London’s past

Telephone: 510.645.9292

Distinctive wolf tracks (maybe include an image) can be found throughout Jack London Square which will assist in discovering the history of the area.   Information is listed on diamond-shaped historic markers highlighting facts about Jack London, the Port of Oakland, the waterfront, and the City of Oakland. The stroll begins in front of Heinold’s First and Last Chance Saloon and ends at the Presidential Yacht Potomac.

R. Rex Stephenson as Mark twain Heinold’s First and Last Chance Saloon
Historic Bar and Landmark

Telephone: 510.839.6761
Website: www.heinoldsfirstandlastchance.com

Originally built in 1880 from the timbers of an old whaling ship, this structure once served as a bunk house for those who worked in local oyster beds.  Later, Johnny Heinold transformed this building into a saloon that Jack London often frequented.