Product build
Stable Manager Pro
An equestrian operations platform. My work covered product direction, AI-assisted development, and release testing.
I design, build, and ship software products.
15+ years in software and frontend engineering. I use AI development tools to build prototypes, applications, and features for existing products.
Brands I’ve built for
“Incredibly intelligent, capable, and easy to work with. Wil helped us implement changes to our systems that saved us hundreds of hours per year.”
Jim GrayCEO, InkGenda
Selected work.
Client engagement
Custom Music-Gear Ecommerce
I repaired checkout and connected purchase follow-up for a custom gear business.
What I can build with you.
Validate an idea
Prototypes and MVPs
A working version people can try, built around the core product idea.
Explore prototypes
Extend a product
AI integrations
A useful AI feature connected to your software, data, and users.
Explore integrations
Build a product
Complete applications
The interface, backend, and integrations for an agreed first release.
Explore product buildsWe agree on scope, timing, and cost before the build begins.
15+ years building software.
My background spans frontend engineering, backend systems, and integrations. I own the technical decisions, review, testing, and delivery.
Read about my backgroundFrom idea to working software.
- 01
Define
Agree on the user, the problem, and a useful first release.
- 02
Design
Work through the interface, data, and technical approach.
- 03
Build and test
Implement the product and check the important user flows.
- 04
Ship and improve
Release, document, and use feedback to guide the next step.
I also help teams work with AI.
Practical training for everyday work or a product rollout.
Product lesson
How AI can review a photograph.
A Stable Manager Pro example showing what vision can infer and where a person still reviews the result.
Watch on YouTubeBefore we talk.
Can you build a product from an idea?
Yes. We define who it is for, what it needs to do, and the smallest useful version before starting the design and build.
Can you work on an existing product?
Yes. I can help with features, interfaces, integrations, and AI capabilities. We start by understanding the system and its constraints.
Does the product need AI features?
No. I use AI tools during development, but the product only needs AI if it serves a useful purpose for its users.
What happens after launch?
We agree on source access, deployment, and handoff as part of the scope. Ongoing support and further releases are discussed separately.